Weaving Web 2.0 video
Thursday, April 24th, 2008It wasn’t very long ago that it took a trip to the state library or a Blockbuster to read a days-old Wall Street Journal or rent a movie. The time and energy we expended to complete just one of those transactions way exceeded the pleasure we could get out of the paper or movie, especially ones starring Ben Stiller.
Today, here is my typical routine: I rise, download the day’s free Wall Street Journal podcast through iTunes, transfer it to my iPod, and listen to it through my car radio on the way to work. On weekends, we choose a late release movie, download it through AppleTV and watch it a few minutes later. On the treadmill, I’ll listen to tech podcasts or a book on business trends from iTunes or Audible.com, though I have to slow the treadmill to a crawl since I am constitutionally incapable of walking and chewing on ideas at the same time.
This kind of frictionless Web 2.0 experience is moving into other areas of our lives, not least of all preserving memories and promoting a business with images.
There’s long been Flickr and Photobucket and now Smugmug to share and present pictures. But video is where we’re increasingly headed in the Web world.
One beta project that’s getting significant buzz is Animoto.com, a site where you can magically generate a professional-looking video with your pictures.
Upload at least 10 shots and Animoto produces a moving slideshow of your images, set to music of your choosing, all in about 15 minutes. Here’s my sample, but take a look at the demos on the site because some of them are stunning.
No commercial use of the videos is currently allowed, according to the site’s terms of service. But I can see business applications that would put you in control of the final product in the same way that desktop publishing shifted the paradigm.
Like every other site, Animoto has a social networking feature that allows you and your friends to share links for your videos.
So try it out and post your links here ’cause I just know you are way more creative than I am. Plus, you can probably walk and chew at the same time.








